Integrations and your website
Connect Meta Pixel and Conversions API
Understand browser tracking and server-side conversion events.
Open the Meta connection
Open the Meta (Facebook) card under Settings > Integrations. Enter the Meta pixel identifier in Pixel ID. This connection is configured at organizer-account level, so check the selected account.
Choose the tracking setup
With only Pixel ID, the browser pixel is used. Add an Access Token to enable server-side conversion events such as purchases. The form explains the mode based on whether a token is present. Save the values and keep credentials out of screenshots and conversations outside the team.
Test the connection
Use the optional Test Event Code and Send Test Event action in the form. Review the success or error result. A successful test does not mean all past sales have been transferred; assess connection status separately from campaign reports.