Promotion and discounts
Create tracking links for your promotion channels
Name your placements and follow clicks and sales results.
In this guide
Create the link
Open Promotion > Tracking Links in the event. Choose Create Tracking Link and give it a distinctive name. For example, use separate links for an Instagram story and an email newsletter. You can also select a channel and platform in the form.
Read the results
Review Clicks, Tickets Sold and Revenue together in the list. A click is not a purchase, and traffic through a link does not mean the same number of tickets were sold. Keep track of the event and placement represented by each link when comparing campaigns.